take good care

of your customers

Partnering with brands who believe that loyalty and growth come from treating every customer like your first.

I’ve spent the last 10 years at companies known for their exceptional customer engagement: Away, Magic Spoon, Jones Road Beauty, and ByHeart. As the first customer experience lead, I built each function from the ground up, guided by a simple philosophy: at its core, good CX is people helping people.

I helped these brands remain committed to that principle as they grew. We ensured the experience stayed personal, thoughtful, and human at every stage—creating loyalty that drove significant growth. Our success was rooted in the fact that we never stopped listening to the customer.

Most brands start with a fierce commitment to the customer, but as they grow, that connection often slips away and the heart gets lost. My work centers on preserving that original spark by treating every customer like your first.

Hi, I’m Xandie—founder of Good Care Consulting.

Rooted in care.

Designed to grow.

Don’t just make CX better — make it matter.

I work with a small number of clients to solve the all-too-common CX challenges that stretch teams thin and stall growth:

  • You’ve got support, but not a true CX org—reactive engagement without strategic programs.

  • You're early stage and need solid CX foundations—smart hires, training, and scalable systems.

  • You've invested in CX, but you're not seeing the clarity or impact you expected.

  • Your CX team has big ideas but no time or bandwidth to build beyond the day-to-day.

  • You have strong team members, but they could go further, faster with the right guidance.

  • You're navigating a crisis, rebrand, or major launch—and need trusted outside support.

“Xandie was my second hire at Away, and is now our core CX consultant on our latest business, Charmspring. She is the driving force behind creating a brand beloved by customers at both. Put simply, Xandie creates experiences for customers that are worth sharing with others, turning them into our best advocates.”

Steph Korey Goodwin, CEO/Co-Founder at Away & Charmspring

great cx starts where most companies stop.

Here’s what you risk when cx stays stuck in the inbox:

  • Your team remains in survival mode, closing tickets fast—but missing the chance to truly connect.

  • You launch without listening, and end up investing in products that overlook critical customer insights.

  • Customers stop feeling cared for, and customer advocacy plummets.

  • Your team burns out, and the culture you’ve worked hard to build starts to erode.

  • CX leaders see a lack of strategic commitment, and decide to take their talents elsewhere.

When your team is deep in the weeds, it’s hard to zoom out—let alone build something new. Coming in from the outside as a consultant means I offer a clear perspective on your challenges and the appropriate solutions.

As a consultant, I bring senior-level CX leadership without the overhead, and the flexibility to meet your team where they are. I embed quickly, work collaboratively, and build trust with teams just as intentionally as with customers.

I can jump in at any stage to help you move faster on the strategic CX work that’s been sitting on the back burner—accelerating your team’s impact, maximizing the programs you already have, and building momentum without the long lead time or cost of a full-time hire.

I help you get clarity on your needs, build what works, and create systems that support both your growth and your people.

Why leverage consulting?

  • “Xandie effortlessly sets up the systems, budgets, operational protocols, and training to create magic for our customers in a way that is efficient for the business.”

    Steph Korey Goodwin, CEO/Co-Founder at AWAY & Charmspring

  • "I value nothing more than learning from Xandie. She taught me how to think from the customer’s perspective, anticipate needs, and show up with empathy and confidence in every ticket/interaction."

    Lola Davis, Marketing Operations Associate at Charmspring

Let's connect

how i work

  • I plug into your world and work like an extension of your team, and only take on 2–3 clients at a time. I provide hyper-personalized support, thoughtful collaboration, and face time—virtually and in person. You get my full attention, not just a playbook.

  • I’ve done this work across many teams and know how to spot the highest-leverage opportunities, fast. I embed quickly, get up to speed without hand-holding, and focus on the moves that will make the biggest difference for your team and your customers.

  • Whether you're starting from scratch or scaling what’s already in motion, I tailor the work to your stage and goals. That might mean laying foundations and training early hires—or stepping into an existing program to tighten systems, fill gaps, and level up what’s working.

LET ME take care of that for you.

strategy

  • CX strategy and roadmapping

  • Thought partnership when you’re moving fast and need a steady hand

  • Cross-functional alignment so CX is part of the big picture, not an afterthought

systems

  • Help desk setup and automation that supports scale without losing the personal touch

  • Customer feedback loops that actually close—so insights don’t go to waste

  • Tools and processes that make great support easier to deliver

culture

  • Support team hiring, training, and enablement

  • Embedding care into how your team communicates, inside and out

  • Building trust with your customers—and across your company

let’s connect

Whether you want to establish thoughtful CX practices designed to grow before you launch, or if you need help re-connecting your team and business to your customers, I’d love to help. Reach out and I’ll be in touch soon!