take good care

of your customers

Partnering with brands who believe in staying connected to their customers at every stage of growth through meaningful customer experiences

I’ve spent the last 10 years at startups known for their exceptional customer engagement: Away, Magic Spoon, Jones Road Beauty, and ByHeart. As the first customer experience hire, I built each function from the ground up, guided by a simple philosophy: at its core, good CX is people helping people.

These brands grew fast while staying grounded in that principle. As their businesses scaled, I worked to ensure the experience stayed personal, thoughtful, and human at every stage. We succeeded because we never stopped listening to the customer.

Most brands start with a fierce commitment to the customer, but as they grow, that connection often slips away and the heart gets lost. My work centers on preserving that original spark by treating every customer like your first.

Hi, I’m Xandie—founder of Good Care Consulting.

Rooted in care.

Designed to grow.

Don’t just make CX better — make it matter.

I work with a small number of clients at a time to solve the all-too-common CX challenges that stall growth and stretch teams thin—whether that means building from scratch, filling the gaps, or creating what your team doesn’t have time for:

  • You're early stage and need solid CX foundations—smart hires, training, and scalable systems.

  • You’ve got support, but not a real CX org—no feedback loops or cross-functional alignment.

  • You've invested in CX, but you're not seeing the clarity or impact you expected.

  • Your CX team has big ideas but no time or bandwidth to build beyond the day-to-day.

  • You have strong team members, but they could go further, faster with the right guidance.

  • You're navigating a crisis, rebrand, or major launch—and need trusted outside support.

great cx starts where most companies stop.

Here’s what you risk when cx stays stuck in the inbox:

  • Your team is stuck in survival mode, closing tickets fast—but missing the chance to truly connect.

  • You launch without listening, and end up investing in products that overlook your customer insights.

  • Customers stop feeling cared for, and your greatest advocates lose faith in your business.

  • Your team burns out or checks out, and the culture you’ve worked hard to build starts to erode.

  • CX leaders churn, and you’re left to pick up the pieces.

As a consultant, I bring senior-level CX leadership without the overhead, and the flexibility to meet your team where they are. I embed quickly, work collaboratively, and build trust with teams just as intentionally as with customers.

Coming in from the outside gives me a clear head and a full view of what’s happening across your CX landscape. When your team is deep in the weeds, it’s hard to zoom out—let alone build something new. I can jump in at any stage to help you move faster on the strategic CX work that’s been sitting on the back burner—accelerating your team’s impact, maximizing the resources you already have, and building momentum without the long lead time or risk of a full-time hire.

I help you get clarity on your needs, build what works, and create systems that support both your growth and your people.

Why bring in a consultant?

how i work

  • I plug into your world and work like an extension of your team, and only take on 2–3 clients at a time. I provide hyper-personalized support, thoughtful collaboration, and face time—virtually and in person. You get my full attention, not just a playbook.

  • I’ve done this work across many teams and know how to spot the highest-leverage opportunities, fast. I embed quickly, get up to speed without hand-holding, and focus on the moves that will make the biggest difference for your team and your customers.

  • Whether you're starting from scratch or scaling what’s already in motion, I tailor the work to your stage and goals. That might mean laying foundations and training early hires—or stepping into an existing program to tighten systems, fill gaps, and level up what’s working.

LET ME take care of that for you.

strategy

  • CX strategy and roadmapping

  • Thought partnership when you’re moving fast and need a steady hand

  • Cross-functional alignment so CX is part of the big picture, not an afterthought

systems

  • Help desk setup and automation that supports scale without losing the personal touch

  • Customer feedback loops that actually close—so insights don’t go to waste

  • Tools and processes that make great support easier to deliver

culture

  • Support team hiring, training, and enablement

  • Embedding care into how your team communicates, inside and out

  • Building trust with your customers—and across your company

let’s connect

Whether you want to establish thoughtful CX practices designed to grow before you launch, or if you need help re-connecting your team and business to your customers, I’d love to help. Reach out and I’ll be in touch soon!